Adam Armstrong

Personal Profile

Adam has been a Trainer for over twenty years. Married with two sons, Adam is an ex-Running champion miler who taught voice and impact work to many of today’s television and film celebrities including Russell Brand, Louise Redknapp, Louis Spence and Claire Sweeney.

Background and Experience


Adam’s background is in teaching. He taught voice and impact, as well as English, Drama and, later on, a little History. Along the way his work took him into the corporate world. Now qualified to use psychometrics with Level A & B Intermediate (16PF, MBTI), a trained Trainer, Accredited Coach and with his Licentiate diploma in speech he runs a myriad of different courses.

Over the past twenty years Adam has designed and delivered multiple training courses at BAE Systems; MBDA; SKF; Ipsos Mori; ALD; Carillion; Kier; VW; Audi; Compass; Ordnance Survey; MLP Financial services; Planning Inspectorate; Royal Borough of Windsor & Maidenhead; Johnson & Johnson; Allied Irish Bank and Stephenson Harwood. Deliver Master classes for the CMI; Balfour Beatty Metro; Herbert Smith; Charles Russell; HO+K international; CLG; Crown Estates; Bentley Associates; Nature’s way foods and Classroom. Coach senior management at Laing O’Rourke; British Telecom; Carillion; the BIG lottery fund; Precision Printing and O2 and run assessment centres for Prudential; Britannic Assurance; Carillion; Liverpool Victoria and Bupa.

Areas of Expertise

Specifically, Adam runs bespoke Presentation training, Coaching, Personal effectiveness, Communication skill, Management Training, Team Building, Creative Thinking, Preferences, Change Management and Assessment courses.

Adam has run master classes covering some forty topics including Reading Others, Delivering Change, Dealing with Difficult People, Creative Thinking, Effective Meetings, Being a presenter, Intelligent Communication, Negotiation skill, Motivation, Delegation, Diversity, Values, Flexible & remote working, Team working and Managing Conflict to name a few. His unique presentation training goes beyond typical courses covering structure and style to include input on the power of vocal delivery and how to create a more resonant, clear and modulated sound.

Adam has run a modular leadership programme virtually with ongoing coaching support, he has designed and delivered bid preparation work for a large engineering organisation, he has also continued coaching online.

Adam has performed as a key note speaker, a coach, a trainer and a facilitator on a number of leadership and management projects.  As a Speaker he has presented for Balfour Beatty Metro, the Royal Borough of Windsor and Maidenhead, Ordnance Survey, The Planning Inspectorate, McCann-Synergy, the Chartered Insurance Institute, The CMI annual conference and the Office of National Statistics.


As a facilitator Adam has sat in on SLT meetings in the charity sector, media, financial services, The civil service and County councils to name a few initiatives where he has helped the leadership population find a way through challenging situations.


As a trainer Adam has run strategic and visionary workshops as well as leadership behaviour and cultural change programs. These workshops and courses have covered all sectors of industry from the automobile industry through defence to construction.


In recent years Adam has coached managing directors, finance directors, operational directors and members of the SLT for organisations across the UK and the Middle East.


Adam style is to be open, inclusive, welcoming and appropriately challenging.

Professional Qualifications, Accreditation and memberships

  • Test Admin Trained
  • Level A & B Intermediate (16PF, MBTI)
  • Trained Trainer
  • Accredited Coach
  • Licentiate diploma in speech (Llam)
  • Licentiate diploma in speech (Llam)

Professional Qualifications, Accreditation and memberships

• Liverpool Victoria
• VW financial services
• Institute of chartered accountants of England and Wales (ICAEW)
• FCA (formerly FSA)
• Carillion
• Kier
• Foster DeNovo independent financial advisors • Currie & Brown
• Exaprint
• Pearson Engineering
• BAE systems
• Xchanging
• Eurofighter
• Visa Europe
• Prudential
• Britannic Assurance
• Legal and General

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